Quick Fire Q&A with Jodie
Our Marketing Manager Jodie Mason takes on some Questions proposed by two of our newest recruits Rebecca and Christopher:
What sparked your interest in marketing?
I have always had a great interest in graphic design, typography, photography and the way people brand themselves. This coupled with getting excited about data and metrics and how you can tap into the minds of potential clients/customers initially drove my interest in marketing.
What's your favourite piece of marketing you have done?
I have worked with some big brands and famous faces in the past, but an absolute highlight for me was getting to meet and photograph Spice Girl Melanie C a few years back, as well as work on the digital campaigns for a concert for herself and Jools Holland.
What is the most challenging thing in the marketing world?
Digital marketing changes pace and shape daily. Keeping up to date with advancements in new platforms, algorithm changes and what's trending is one of the biggest challenges with marketing.
What advice would you give someone who wishes to start a career in marketing?
I would say go into an area of marketing that interests you - there's no use being in an industry you aren't interested in. Find something that excites you and marketing it will come naturally.
If you could instantly visit or revisit anywhere in the world, where would it be and why?
I spent five weeks in Australia on a solo trip around three years ago and would love to explore the rest of it from the Northern Territory to Western Australia. New Zealand, Iceland and Canada are also on my list.
What’s your favourite TV Series?
I love anything by Shane Meadows - This is England and The Virtues are so well written and shot with fantastic casting too.
Which celebrity would you identify with the most?
I would say Daisy May Cooper, I admire her humour and her honesty.
What is your favourite flavour crisps?
Salt and vinegar definitely.
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Written by Rebecca Skellett, Christopher Yong & Jodie Mason