meet the team

In March 2020, The Property Finance Guy rebranded to The Property Finance Collective to highlight the whole team behind the brand!

Michael Primrose

Michael Primrose is the owner of The Property Finance Collective and The Property Finance Academy.

Michael is a Commercial Finance Broker specialising in Development Finance, Bridging loans and Commercial Mortgages (HMOs/SA/Portfolios, Semi-commercial and Commercial Property and LTD co BTLs).

Michael has a passion for creative finance and the ability to structure deals for finance. Michael first got into property at the age of 18 when he got into Conveyancing straight out of school. He then went into Estate Agency, back into Conveyancing and then got into Broking at the age of 22. At the age of 24, Michael set up The Property Finance Guy and became the youngest owner of a Commercial Finance Brokerage in the country.  Alongside this, he also has a successful training company, educating Investors and Developers on how to raise finance, and a successful Podcast.

Alison Dalton

Alison joined the company in April 2019 to learn the administration aspect of the business. As she progressed in her role, Alison began training under Michael as a Broker.

Alison's role includes packaging clients' deals, sending them to relevant lenders, and filing all the responses and information as required.

Previous to joining the company, Alison worked as an Early Years Practitioner having graduated from university with a BA Honours degree.

Rebecca Skellett

Rebecca joined The Property Finance Collective as a Trainee Case Administrator in February 2020. Rebecca's previous background is working as a Legal Secretary in various sectors, but predominantly Criminal Defence.


Out of work she enjoys spending time with family and friends and she is also a keen ghost hunter!

Alice Primrose

After working for one of the UK's biggest commercial construction firms, Alice joined at the start of our journey.

Alongside ensuring a smooth running within the office, Alice is responsible for all things HR and Accounts. Alice is also our in-house Events Manager and Coordinator, keeping everyone organised and things running smoothly on the night.

Adam Powell

Adam has worked in the finance industry since 1989 and joins The Property Finance Collective team with a wealth of experience and knowledge.


Prior to joining The Property Finance Collective, Adam worked for a number of Lenders and set up a Brokerage which he ran for over 10 years, working with other Brokers and Advisors in arranging specialist finance for their clients.

Elliot Bryan

Elliot Bryan started with The Property Finance Collective through a 12 month apprenticeship scheme. Elliot has really found his feet in the business and has shown a real drive and passion for his work.


Guided by his mentor Michael and the other brokers at the firm, Elliot is working ahead of his scheduled course and looking to complete his apprenticeship within record time.

Kimberley Crawley

Having worked for many years at one of the UK’s leading broadcasters, ITV. Kimberley is excited to bring her experience in content creation and Development to the Property Finance Collectives Marketing Department.


Having worked the ranks of the television industry she is excited, to collaborate with The Collective in creating fresh, new and exciting content from a completely unique perspective.

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© 2020 The Property Finance Collective

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